Web Store Options


S.01 Product Catalogue

If your business wishes to promote its range of products online it will need a product catalogue to effectively display all the required information about a product.

S.01A – Product Catalogue – Standard System

KDG’s standard Product Catalogue system displays all the most common fields related to a product including: Name, Code, Type, Category, Description, and Price (with or without GST). Each product has a main Product Image and can have up to 3 additional images.

If a product has supporting documentation or files, these can be uploaded as a Product File (eg. .PDF document, .MPG Video clip, .MP3 Audio Clip, .EXE Application etc.). The system can also support a Stock Quantity field which is updated every time an order is successfully processed. When stocks are running low or run out, the system displays ‘Stocks Low’ and ‘Out of Stock’ messages respectively.

Shoppers browsing through a Product Catalogue will see the products listed in either alphabetical order or grouped into categories if the Browse Categories option is selected. All product information displayed in the catalogue will be searchable if the Site Search Tool is incorporated. The Product Catalogue has two types of layout options in the product preview mode. Both options show only the Product Image, Name, Price, short Description and an ‘Add to Cart’ icon if the Shopping Cart module is integrated. When a Shopper clicks on the Product Name or Image, it takes them to the Product Details page, which displays all the relevant information on the product as mentioned above. Clicking on the ‘Add to Cart’ icon at any stage will add the product to the cart.

S.01B Product Catalogue - Browse Categories
If you have product lines from various categories, it makes more sense to group these by category instead of displaying them alphabetically. Integrating the Browse Categories component into your Product Catalogue will make it easier for shoppers to find products sorted into their respective category. The system supports an intuitive fly-out or drop-down navigation menu for added usability.

S.01C Product Catalogue - Data Entry
KDG can enter all your product data (images, text, files etc) into the Product Catalogue if required. All the data would need to be provided by you in electronic format preferably and our team would then enter and proof all your product data to ensure consistency and to check for spelling and grammatical errors*.

*Note: Each product data entry is allowed 1 image, 1 file (if required) and 1 x A4 page of text.  Additional product data required for data entry will be charged accordingly.



S.02 Product Promotions
KDG have developed a number of Store Options to help you promote your products to your customers when they visit your website. They include systems for displaying products on special, products soon to arrive and featured products that deserve special mention. We’ve also included some intelligent systems that will help you cross-promote various products that are either related or have been bought by previous shoppers.

S.02A Product Promotions - Specials System
If your business regularly runs special promotions to clear excess stock then take advantage of KDG’s Specials System and offer these specials to your online customers. The Specials System integrates into the Product Manager module of the Kinetic Site Manager, allowing you to flag products as ‘on special’. The system also lets you change the list price and description so you can add promotional text while the special is active. If your special is only for a limited time, you can set an expiry date for the special so that it is unchecked after the expiry date. All items marked as ‘on special’ can be either set to be displayed in the Product Catalogue as top priority, in their own ‘Specials’ section or in the side panels of your website.

S.02B Product Promotions – Coming Soon
If your online store will soon be stocking a hot product, let your customers know about it before it arrives on the shelves. KDG’s Coming Soon system is integrated into the Kinetic Site Manager and allows you to select the product you would like displayed in the Coming Soon panel. This may be either on the Home page or across all your website sections. If you would like to receive pre-orders for the product, simply create a link to the product in the Product Catalogue. Clicking the
Coming Soon panel will then take the user to the selected product for ordering.

S.02C Product Promotions – Featured Product
If you’ve got a new product that has just arrived and you want to boost its sales, why not include a Featured Product promotional area on your website. The Featured Product system lets you go into the Kinetic Site Manager and select the product you would like featured on your site. This product then gets special mention on the sections of the site that have the Featured Product panel displayed. This may be either the Home page or across all the sections, the choice is yours. Clicking the Featured Product panel will take the user to the selected product in the Product Catalogue.

S.02D Product Promotions – Related Products
Sometimes you will have products that have their own accessories or are closely related to each other. It makes sense to therefore promote these products when your customers are browsing through your Product Catalogue. KDG have therefore developed a system which integrates into the Kinetic Site Manager and allows you to link certain products with other related products to encourage your customers to purchase these related products. The related products are displayed below under the product details of the main product.

S.02E Product Catalogue - Product Recommendations  
The best way to cross-promote your products to active shoppers is by running KDG’s Product Recommendations while shoppers browse for products in your Product Catalogue. The Product Recommendations system is an intelligent piece of software which tracks the buying patterns of previous shoppers, keeping a record of what products other customers have purchased in the past. While shoppers browse your Product Catalogue the system references the current product being viewed against the database, checking to see which other products were purchased by customers who purchased the current product.

These products are then displayed below the Product Details in a section called Product Recommendations. The associated caption may be something like “Customers which purchased this product also purchased…”  This form of cross-promotion is effective as it captures the buyer’s attention while they are making a buying decision and helps to boost sales conversions.



S.03 Product Ordering
There are two common ways customers order products from an e-commerce website. The first option is to complete an Online Order Form (good for wholesalers or e-commerce sites with less than 50 products) and the second option is to integrate a virtual ‘shopping cart’ and ‘checkout’ system (unlimited products).

S.03A Product Ordering – Online Order Form
The most affordable option for receiving orders online is to have an Online Order Form available on your website for customers to fill out and submit. The Online Order Form is integrated directly with the Product Catalogue and the Kinetic Site Manager so that the products listed are those held and managed in the database. The customer first previews which products they would like to purchase in the Product Catalogue. They then click on the Online Order Form, enter a quantity next to the products they would like to buy, and then enter their preferred delivery method. The system automatically adds the prices of all the products, the delivery fee and then calculates or displays the GST component. The customer then enters their contact and delivery details and selects their preferred payment method. These options may include Direct Debit, Cheque, C.O.D, or even setting up an Account for wholesale customers. Credit Card payment options are available if either the Manual Credit Card Payments or Automated Credit Card Payments options are selected. The Online Order Form can also be printed and faxed if required.

S.03B Product Ordering - Shopping Cart & Checkout System
The most convenient way for a shopper to purchase multiple products from your website is by integrating KDG’s Shopping Cart & Checkout System. This system allows shoppers to browse products in your Product Catalogue and add selected products to their own virtual Shopping Cart (also known as a Basket or Trolley). Every time a shopper adds a product to their cart, the system updates and displays the number of items and total price of the current order in a preview panel. Shoppers wishing to purchase more than one item will be able to enter their desired quantity in the “Qty” field. At this stage the shopper can choose to either continue shopping or view their basket by clicking the “View Basket” button. When viewing the virtual shopping basket, a shopper is shown summaries of all the items selected, their unit price, the quantity selected for each item (default is 1) and the subtotal of the order. The shopper has the option of selecting the “Continue Shopping button or clicking the Checkout button to process their order.

Once the shopper has finished making their selection, they are taken through a refined and systematic Checkout Process which lets them complete their contact details, delivery address, select their preferred delivery method, confirm their order and enter their payment details for processing. Payment options may include Direct Debit, Cheque, C.O.D, or Account. Credit Card payment options are available if either the Manual Credit Card Payments or Automated Credit Card Payments options are selected. Returning shoppers (members) have the option of entering their username and password at the start of the checkout process. Doing this will save the shopper time as the system will automatically pre-fill all their details into the various fields used during the Checkout Process (except for their credit card details). These details can be modified by the shopper at any time during each stage of the process.

The final step involves the customer confirming all the details they have entered in the previous steps; giving them a chance to make any changes to their details or correct any mistakes. By clicking the “Submit Order” button they agree to have their order submitted. The system will then automatically generate an order receipt which is stored in the database and copies are emailed to both the shopper’s email and your Online Store’s nominated order email address. Once funds have been successfully received, you can print/prepare the order and package it ready for delivery.

S.03C Customer Login System
To help you keep track of your retail and wholesale customers, KDG have developed a powerful Customer Login System option that lets your returning customers login so that they don’t have to enter their details again and lets Wholesale Customers get access to their wholesale rates. The Customer Login System integrates into the Kinetic Site Manager to make it easy for you to manage and update all your retail and wholesale customers information. The Customer Login System includes a login area, customer sign-up link and a password recovery system for users that forget their username and/or password.

S.03D Customer Order Tracker
If you would like your customers to be able to track the progress of their orders then you will need to incorporate the Customer Order Tracker into your website. The Customer Order Tracker allows your customers to log into their account and check the progress of their order as you flag it the various stages it needs to follow before it is shipped out (delivered) such as ‘Order Received’, ‘Order Processed’, ‘Order Packaged’, ‘Order Despatched’ etc.

S.03E Shopper IP Tracker
To further reduce any fraud attempts, KDG can integrate a system that automatically records the shoppers IP Address along with a date and time stamp. The database will maintain a permanent log of all IP Addresses and the links clicked whilst a customer travels through the site. Specific actions, such as multiple incorrect attempts to enter credit card details, are logged individually against the sale involved. This information is not provided to any third parties, unless legally required to assist in the prosecution of a criminal case. 

S.03F Currency Converter
If your business will be selling its products to an international audience then it would be wise to include a simple system for your shoppers to convert your prices from Australian dollars ($AUD) to their countries native currency or US dollars ($USD) - the primary currency of the internet. The Currency Converter option can be integrated into your Product Ordering process.

S.03G Delivery Rate Calculator
There are a number of options available for working out the cost of delivering your goods to a customers delivery address. Some e-businesses include a flat fee into the price, others have set prices for various destinations however these are not often accurate and may leave you ‘out-of-pocket’ if the parcel is larger or heavier than expected. The most accurate way to gauge the cost of delivering a package to a destination is with the use of a web-based Delivery Rate Calculator. The Delivery Rate Calculator is provided by Australia Post and can be integrated into your online store; allowing the applicable delivery charge and time to be automatically estimated. Calculations are based on standard card rates for the following Parcels services: Regular and Express Post parcels within Australia and international air, economy and sea parcels.

S.03H Auto-Responder Emails
If you would like to improve your online customer service while saving your business time and money then you should consider having an Auto-Responder system integrated into your Product Ordering process. The auto-responders can be used to greet first-time shopper’s with automatically generated ‘welcome’ or ‘thank you’ emails, invite existing customers back to your online store after a pre-determined time and conduct other promotional campaigns at set periods of time after their initial or future purchases. If you have any of the Product Promotions options (eg. Specials System, Featured Product, Related Products etc.), these can be incorporated into the system so that they appear in your promotional emails.
 


S.04 Payment Methods
There are a number of ways customers can pay for orders online but by far the simplest and most cost-effective methods involve the use of credit cards. KDG have therefore included two types of credit card payment methods;

1. Manual credit card payments for online stores with low sales volumes; and
2. Automated, real-time credit card clearing systems for e-businesses with high volumes of sales
 
S.04A Manual Credit Card Payments
If your business uses an EFTPOS machine or if you have other means of processing credit card details but you don’t want to set up an Automatic Credit Card Payment system then the Manual Credit Card Payments option is your best choice. The module can be integrated with either the Online Order Form or the Shopping Cart & Checkout System. After the shopper has selected their product(s), the delivery option and the total price (inc. GST) has been calculated, they enter their credit card details into the appropriate fields including Card Type, Card Number, Name on Card and Expiry Date.

As a precaution, all credit card numbers are confirmed using checksum/validity date algorithms at the time of entry. Once they click the ‘Submit Order’ button, the credit card (and order) details are encrypted using 128 bit SSL (Secure Socket Layer) technology* and sent to your email. Shoppers that do not wish to send their credit card details electronically can select a “Ring me for details” option. If the Online Order Form option is selected, shoppers have the option of filling out the form, printing it out and faxing it through to your fax number.

* Note: Requires the ‘H.07 Shared SSL Certificate’ hosting upgrade.

S.04B Encryption Software
If you would like to offer your customers an additional level of security, KDG can also provide your business with an extra level of encryption by utilising a software application which encrypts the order before it is sent via SSL. The credit card number received in your email is therefore encrypted and only one computer with the correctly coded application can decrypt the credit card number so that it can be processed. Note: This service is only provided for online stores that process payments using the Manual Credit Card Payments system.

S.04C Automatic Credit Card – SecurePay
SecurePay are one of Australia’s leading online payment gateway providers. Their DirectOne product is a fully featured payment gateway that makes taking real-time, secure credit card payments from any bank easier. DirectOne works with the majority of Australian banks and is one of the first Australian Payment Solution Providers to implement the Payer Authentication system, providing businesses and customers the latest in credit card security and fraud prevention.

DirectOne provides a fully featured secure, real-time payment facility. Features include online reporting, 128-bit SSL browser encryption, online refund facility, GST features and currency conversion. There are no hidden charges. DirectOne is separate to your website hosting arrangement and your Bank Merchant Facility (which you will need to arrange with your bank); both are required to take payments.

DirectOne Basic: $395 per annum with 45 cents per transaction (ex GST).

DirectOne 2000: $595 per annum including the first 2000 transactions, then 45 cents per transaction (ex GST).

DirectOne 3000: $695 per annum including the first 3000 transactions, then 45 cents per transaction (ex GST).

DirectOne 6000: $1000 per annum including the first 6000 transactions, then 45 cents per transaction (ex GST).

Payer Authentication: $395 per annum fee (ex GST) in addition to your chosen DirectOne pricing scheme to cover both Verified by Visa & MasterCard SecureCode. Note: Currently this feature is only supported by Westpac. Other banks will be supporting Payer Authentication in the future.
 
S.04D Automatic Credit Card - PayPal
One of the most affordable ways to accept credit cards online is via PayPal. KDG can integrate PayPal into your website have developed the PayPal Credit Card Payments module that integrates seamlessly into your Online Order Form or Shopping Cart & Checkout Process. With PayPal there are no monthly charges or gateway fees; you pay as you go with rates as low as 1.1% + 30 cents per transaction. Fees are applied only when you accept a payment - if you don't receive money, you don't pay a cent. Using PayPal you can turn your website into a global online store as PayPal accepts payments in six currencies, and sells to shoppers in 56 countries and regions. You can also accept multiple payment methods, including major credit cards and PayPal account-balance payments. Your buyers get more flexibility, and you get more sales.

PayPal is an industry leader in fraud prevention and risk management, having one of the lowest loss rates (0.5%) in the online retail industry. All sensitive information is protected using state-of-the-art 128 bit SSL protocol encryption, so your data is not available to anyone. PayPal also help you reduce fraud by incorporating their proprietary risk models to help detect and predict fraudulent transactions - before they affect your business. They use industry-recognised credit card security code checks to thwart identity theft and employ a unique verification system as an additional level of authentication. Not to mention they help to shield your business from liability by actively fighting chargebacks to help your business avoid losses.
With PayPal Credit Card Payments offered on your website, your business opens its doors to PayPal’s network of 78 million member accounts worldwide (growing by 86,000 a day worldwide).

These active online shoppers transact an average of $26 billion USD per year! That's $2 million USD per hour or $48 million USD a day. Plus, over $750 million USD is stored in PayPal accounts and this is turned over every two weeks. Stored balances encourage impulse purchases and increased buying. Your business gets access to proven, active online shoppers, and the potential to increase sales significantly. Since PayPal is an easy and secure way to pay, seeing the PayPal payment option during checkout increases buyer confidence and improves sales conversion. In fact, over 80% of PayPal users say they're more likely to buy from an online business a second time if that business accepts PayPal.


Transaction Fees: Rates shown below are in AUD



Note: Flat fee will be charged as follows: $0.30 AUD for payments in Australian Dollars, $0.30 USD for US Dollars, $0.55 CAD for Canadian Dollar, Ą40 JPY for Yen, Ł0.20 GBP for Pound Sterling, €0.35 EUR for Euro. Eligibility for Merchant Rates is determined based on a sales volume of more than $5,000 AUD from the previous calendar month. To qualify for Merchant Rates, a seller must complete a one-time application and meet the Merchant Rate Criteria.



S.05 Order Notification
Although email is the best and cheapest form of receiving notification of incoming orders, certain businesses may not have access to a computer system. To overcome this, KDG offers two alternative forms of order notification; Fax Notification and SMS Notification. 

S.05A Fax Notification
If your business does not have the computer hardware or internet connection to accept email orders or enquiries, why not use Fax Notification to have the orders or enquiries printed up directly onto your businesses fax machine. Every business has a fax machine so for certain businesses, this can become a very efficient and reliable means of delivering orders and enquiries to your business for immediate attention.

For example, if you operate a fast-food business you can have your customers place their orders from your website and have the order printed on your kitchens fax machine within 30 seconds. The customer leaves their phone number as part of the order so you can call to confirm the order (if required) – it’s all part of adding that extra level of service to your customers. It could work for orders to establishments offering Pizza, Sandwiches, Chinese, Indian, Thai, Sushi and any other business that wants orders actioned fast! The Fax Notification system comes with 50 faxes each month (minimum). Additional faxes are charged at 47 cents (ex GST).

S.05B SMS Notification
If you are always out of the office but need up-to-the-minute information, integrate SMS Notification into any of your website forms and have the captured data sent to your phone via SMS.

Because SMS only supports 161 characters, the information captured on your website should be as concise as possible and should focus on acting as a reference point for follow-up enquiries. A copy of the completed form is also sent to a nominated email as a precautionary level of redundancy.

SMS Notification has a range of applications including:

1. Sales Enquiries: Have your prospects and customers complete a sales enquiry form on your website and have it sent to your Sales Managers phone via SMS for immediate follow-up. For example, the form field sent via SMS could be Name, Phone, and Enquiry.

2. Online Orders: Have your customers fill out your online order form and have the information SMS’ed to your mobile to notify you that a new order has arrived. The complete order is emailed to your nominated email address for later processing. For example, the form field sent via SMS could be Name, Phone, Order Number, and 1st Product Ordered including its Price.

3. Technical Enquiries: If you’re a technician that is out of the office for most of the day, have your technical enquiries sent direct to your phone as an SMS. You can then call your client to discuss their problem and make an appointment if required. For example, the form field sent via SMS could be Name, Phone, and Problem/Issue.

The SMS Notification system comes with 50 messages per month (minimum). Additional messages are charged at 27 cents (ex GST).
 


S.06 Appointment Scheduler
If your service-based business relies on booking appointments, why not offer your customers the flexibility of being able to book their next appointment online. KDG’s online Appointment Scheduler can do everything your existing appointment scheduling software can do plus the convenience of having the system available to your customers from your website.

Having an online Appointment Scheduler will reduce administrative overheads as staff will be spending less time booking appointments and more time making your business money. So which businesses can benefit from KDG’s Appointment Scheduler?

• Personal Services: Pet Groomers, Music Lessons

• Health & Beauty: Doctors, Chiropractors, Counsellors, Massage Therapists, Beauty Salons, Spas, Tanning Salons, Day Care Centres

• Sports/Recreation: Personal Training, Golf Lessons, Tennis Courts,

• Business Services: Tax Service, Business Coaches, Photographers, Staff Scheduling

• Retail: Rentals, Installation Scheduling, Trade Shows

• Transport: Shipping/Receiving, Tours

• Education: Tutoring, Classes/Seminars, Professors, Room Scheduling
Plus many more service-based businesses! Here are some of the features:


S.06A Appointment Scheduler - Installation:
The Appointment Scheduler allows a customer to register their details online and make an appointment either immediately or after receiving approval. The customer simply enters their username and password into a secure login, selects a time slot that suits them based on the available time slots and selects either a specific staff member or no preference. The customer can even view links to staff and service profiles to find out more information. Notes can be added to each appointment and all appointments are automatically confirmed via email (printer-friendly). The customer also has the power to edit their contact information, change their password, and change or cancel appointments. Any changes or cancellations are confirmed via email and the staff member or business also receives a notification via email.

Your staff will also have a number of features available to them. They can add, change and cancel appointments, book one or more appointments per time slot, view schedules for multiple staff members, set up recurring appointments, view/update past appointments, and generate printable reports. Add, edit, or delete customers, upload customer information from other databases, search for customers, keep birthdays, keep payment information, assign customers to staff members and much more. The system can be configured so that staff will have limited access so they can only view their information. Staff can also see the individual work schedules, days off, blocked times etc.

For Administrators, the system allows you to set up the durations for various services (including buffer times), control how far in advance customers can make appointments, and assign costs to each service. Using this data, the system tracks the cost of services and can generate printable reports. It can even be configured to work with multiple locations, allowing locations to use the same values as the main location or use their own. Each location can even have its own open hours and staff members. If required, the system can even export appointment details to Outlook’s calendar or an Excel sheet. There are too many features to name so ask your Consultant for a detailed features list.
 
S.06B Point of Sale (POS) Module: If required, the Appointment Scheduler also has a powerful POS module, allowing you to create products and inventory across various product categories. The system accepts payments and automatically decrements inventory when purchases are made. If required, the system can also accept coupon codes and override default price of products. Receipts can be printed and daily transaction reports can be generated as required.

S.06C Gift Certificate Module: If your business would like to offer customers the ability to purchase gift certificates for your website then KDG can integrate the Gift Certificate Module. When a customer purchases the gift certificate, the system automatically e-mails the gift certificate to either the sender or the recipient.
S.06D Automatic Email Module: If you keep all your customers emails and would like to send reminders to inactive clients, KDG can integrate a module that automatically sends your inactive customers an email encouraging them to book an appointment. This may include special offers and incentives for returning customers.



S.07 Online Reservations System
With a predicted annual growth rate of online lodging sales of 26%, all hotels, motels and other accommodation providers must embrace e-commerce or lose out to the competition. Guests increasingly expect accommodation providers to have a facility to confirm a room instantly so having the Online Reservation System on your website will not only increase direct sales, it will give your guests the level of service they want.

With the Check Availability and Instant Confirmation features, you will increase the number of reservations from your own website and cut the amount of commission you pay to third parties.Take control of reservations made through the Internet. There is no third party involvement. You collect all guest payments and control room rates and availability. Enjoy complete control over rates to maximise your room yields, simply increase or decrease rates any time according to your occupancy levels. You can even invite your Wholesale Travel Agents, Loyalty Club Members and Corporate Clients to book rooms instantly from your website using their password-protected contract rates. The system also supports the advertising of special rates for Last Minute Reservations any time you need to fill empty rooms.

The Online Reservations System decreases administration costs as your reservations team will have time to focus on other duties because less guests will be requesting room availability via phone or email. Some of the link options available for your website include Availability Overview, Detailed Availability, Special Offer Rate, Specific Date Check, Specific Date / Rate Check, Travel Agent Sign Up, Login Link for Preferred Clients, Foreign Language Links, and many more. As a bonus, your business will be listed on HotelsEasy (www.HotelsEasy.com), improving your Internet distribution with no commission payable on reservations made through HotelsEasy!

This property reservation software is a proven cost-effective solution for all hotel, apartment, motel, vacation home, bed and breakfast, villa, and guest house websites. With no commission, no long-term contracts, no transaction or reservation fees, unlimited reservations, 17 different languages included (and more coming), unlimited rate codes for guests to book from your website, password-protected rates for preferred clients and system updates free of charge (installed automatically) this really is one of the best Online Reservation Systems you can get. Note: The monthly fee may increase depending on the number of rooms in your property.

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