Domains
Your domain name is the website address used to identify the location of your website on a hosting server. Your domain name is linked (pointed) to an Internet Protocol (IP) address so that when one of your customers types this web address into their browser your website appears. This is also the method in which search engines such as Google reference your website so it is important that you carefully select the most appropriate domain name(s) for your business.
KDG are experts at analysing your business and
finding the most suitable domain names which are available for
registration. Your domain name is one of the most over-looked parts of
a websites construction. It is important for your business to secure
its Online Intellectual Property and protect itself against competitors
stealing these domain names for malicious use. Although stealing
.com.au domains is not very common; stealing .com’s is far more
prevalent as these domains may be purchased by anyone around the world
– you don’t even need to have a registered business to purchase a .com
domain!
Beware of Cyber-squatters
The worse case examples of what happens when people
purchase .com variations of other domains is known as
‘cyber-squatting’. This common practice usually involves a person
registering the .com domain name and pointing this domain to an illicit
adult website. When one of your prospects types in your .com.au domain
in their browser but forgets to add the ‘.au’ on the end, the prospect
gets taken to the adult site. This can be very damaging to a companies
or persons reputation.
You don’t have to look hard to find examples of cyber-squatting. Not too long ago, Casey Donovan – the winner of Australian Idol, had her website hosted at www.caseydonovan.com.au. What the developers of her website didn’t check was the fact that Casey Donovan was a gay porn star who had the website www.caseydonovan.com. This was publicised heavily in the media after Casey won Australian Idol. Another example is the United States Government website, www.whitehouse.gov. Many people still to this day type in www.whitehouse.com – only to find out that it is the domain name of a porno website!
Keyword domains improve your Google ranking
KDG have also recommended some keyword domain names that relate to
your business. Registering these domains and pointing them to your
website will help improve your sites ranking on search engines such as
Google. Since keywords are a primary reference point for search
engines, having domain names that contain your keywords will not only
improve your ranking, they will also broaden your net for capturing
prospects that type in keywords directly into their browser followed by
a .com or .com.au. You can also point these keyword domains directly to
the appropriate section of your website.
Request a free Domain Search & Availability Report
If your business does not yet have any unique domain
names registered or if you would like to secure other lucrative
‘keyword’ domain names, KDG can conduct a free Domain Search and send
you a free Domain Availability Report via post or email. This
report will list the most suitable domain names which were shown as
‘Available’ at the time of searching. You can then make a decision as
to which domain names you would like us to register on your behalf –
it’s that easy.
If you would like one of KDG’s Consultants to conduct a Free Domain Search & Availability Report,
please complete the following form and click submit. The report will be
emailed to you within 48 hours and recommendations will be made based
on the findings of the search.
Please Note: The results of the
search will be accurate at the time the search was conducted. KDG can
not guarantee all domain names requested will still be available at
time of registration so it is important that you notify us immediately
of any domain names you wish to secure.
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