Benefits

Having the right website offers more than just another form of advertising. Websites can have an amazing impact on your business by generating qualified leads, capturing customer details, improving customer service, streamlining standard processes and saving your business time by providing answers to your most Frequently Asked Questions (FAQ’s).

Even if your business already has a website, having it professionally redesigned also has its rewards. Here is a list of some of the benefits a website can offer your business:

1. Save your business time and money

Communicate instantly with customers, staff and suppliers using email;
Change product information on your website without waiting for film, proofs, printing and expensive distribution using mail or couriers;
Improve efficiency through automating routine processes such as supplier and customer ordering, workplace communicaton, sales enquiries and customer notices;
Reduce the cost of your promotional materials by using your website as a dynamic, electronic brochure instead of printing expensive full colour versions;
Re-use digital information such as text, images and video by spreading the production costs over a variety of activities whilst removing the cost of paper and postage;
Reduce your customer service costs by providing frequently asked questions and tips on you website, giving your customers the answers they need immediately.
Save your business time by providing instructions/directions on how to use your products/services;
Post job opportunities on your site and receive resumes from prospective candidates via email;

2. Promote your business and image

Capture customers you wouldn’t normally reach and generate new business leads to expand your market and develop new business opportunities;
Generate new business enquiries from pre-qualified leads;
Generate requests for more information about your products and/or services;
Strengthen your traditional marketing efforts by using print media to draw customers to your website and provide them with more details about your products and services;
Level the playing field between large and small business by using a website to make your company ‘appear’ larger than it really is;
Improve the branding of your company, it’s products and/or services;
Positioning your business as professional, technologically advanced and ahead of your competitors;

3. Improve your customer service

Give customers the ability to order and purchase your products online and track their orders from your website; all at a time and location that suits them; saving hours of travelling, phone calls and waiting in queues;
Satisfy the information needs of your customers at a cost that is far less than traditional mediums;
Save customer hours of travelling, phone calls and waiting in queues through e-commerce and email.
Survey your customers for feedback and suggestions on how you can improve your business;
Provide your customers with easily accessible and useful information and tools;

4. Market your business online and generate sales

Aid marketing to your local regions target market via local promotions;
Aid marketing to a national target market via search engines;
Aid marketing to an international target market via search engines;
Increase the volume of sales and improve conversion rates;
Support your existing advertising and promotional efforts by providing an ‘always on’ medium;
Build a database for emailing your customers the latest news, products/services, events etc;
Post information on your website to keeping your customers informed of new developments;

5. Other Benefits of a Kinetic Website

Provide a stylish and professional web interface which incorporates your logo and colour scheme;
Enhance your user’s experience by providing an intuitive navigational interface and sitemap; and
Maintain your website and keeping content up-to-date using a web-based content management system that doesn’t require any programming or coding experience.

6. Redesign Benefits

Generate more traffic to your website to increase the number of prospects and enquiries;
Improving your current search engine rankings to generate more qualified leads.