8. Market & Maintain
Advertise and promote your website
It makes good sense to coincide the launch of your website with a promotional campaign to inform your prospective users and target markets of your new website and what features it offers. KDG have developed a large range of proven web-based marketing tools to suit your needs and budget. These include Email Newsletters, Premium Search Engine Optimisation, Viral Marketing Referral Forms, SMS Campaigns plus many other methods of advertising your website on the Internet.
Promotional elements may also be included in your website to improve the ‘stickiness’ of your site (time a person stays) and increase site traffic. These include website competitions, online games, product demos, user polls, and special offers available only from your website. Using Email Newsletter Sign-Up Forms, Customer Surveys and Online Enquiry Forms will help you build a valuable database of prospective and existing customers which can then be used for future marketing campaigns.
You’ll also be able to directly measure the success of each campaign by monitoring your website usage statistics such as the number of hits and unique visitors your website receives after each campaign. Leveraging these online strategies with traditional print and media advertising campaigns will produce the results your business expects. Speak to your KDG Consultant for more information.
Maintain and Update your website
Once your website gets to a stage where it is getting a consistent (and hopefully expanding) number of visitors, it is important to keep the information on your website fresh and up-to-date so your customers have a reason to come back. Research indicates that people will feel more comfortable with your company and purchase products or services only after having visited your site seven times previously. KDG strongly recommend you utilise your Kinetic Site Manager to update your website or if you are too busy, call KDG and get one of our expert Developers to update it for you.
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