6. SEO & Quality Tests


Conducting a keyword analysis and optimising for search engines
There are many web developers who can create good websites but how many of them actually utilise effective search engine strategies to drive traffic to your website instead of your competitors? Most web developers don’t even consider the importance of search engine marketing when building their sites. Even if they realise how powerful a good Search Engine Ranking (SER) can be, very few actually know how to build a website that will give their clients the results they demand!

KDG are different in many respects. Firstly, we realise that a high SER is the most cost effective marketing tool available to drive more qualified leads to your website. That’s why we’ve invested thousands of dollars and hundreds of hours into perfecting our keyword analysis and search engine submission techniques to get your website great results on the most popular search engines such as Google, Yahoo! and NineMSN.

Secondly, we take the time to analyse the keywords that relate to your business and compare them with global search term trends to determine which keyword clusters (groups of keywords) will get you the highest SER. We then insert your targeted keywords into specific areas of your website that Google and other search engines look at when ‘spidering’ your site and submit your website to the most popular search engines after your website gets launched.


Conducting Quality Assurance Testing & Troubleshooting
With the website provisionally complete, it is time to put the site through its paces. And we’re not talking about just looking over it to make sure everything works. KDG employs an individual Quality Tester to undertake a series of intensive Quality Assurance (QA) tests to ensure the website operates faultlessly in every aspect of its design, construction and content.

The tests are structured around key ‘problem areas’ KDG have identified over the years including spelling, grammar, coding, functionality, browser compatibility, comprehensive checklist is used as a guide during the de-bugging process. Should any errors be found, KDG will promptly address the issue and find a solution. Any unexpected or significant problems will be catalogued and the Client will be informed immediately if they should cause some delay.


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